ClosetNow

The rebranding of ClosetNow began with creating a sophisticated new logo that embodies the company's premium positioning in New York City's high-end market. The logo design strikes a balance between modern minimalism and timeless elegance, reflecting the bespoke nature of their custom storage solutions. Clean lines and thoughtful typography communicate precision and attention to detail—qualities that define ClosetNow's approach to custom closet design.

The website design represents the cornerstone of ClosetNow's digital transformation. The user experience was carefully crafted to guide potential customers through an inspirational journey, showcasing stunning photography of custom closet installations that highlight the transformative power of thoughtful storage design. The layout employs generous whitespace and a carefully considered hierarchy to create a sense of luxury while ensuring intuitive navigation. Each page was designed to reinforce ClosetNow's position as New York City's premier custom closet solution.

A key feature of the website is the custom closet builder, which we developed entirely using Webflow's no-code capabilities. This innovative solution allows customers to design their dream closet by selecting styles, finishes, and accessories through an intuitive interface. By leveraging Webflow's native features like custom attributes, conditional visibility, and form handling, we created a sophisticated configuration tool that maintains the premium feel of the site while being easy for the ClosetNow team to manage and update. The builder seamlessly integrates with their workflow, automatically sending detailed design specifications to their team for follow-up.